References in this privacy policy to 'we', 'us' and 'our' are to PedalHouse Trading Limited. We are committed to protecting your privacy, and take our responsibilities regarding the security of our customer information very seriously. This policy explains how we use customer information and how we protect Rider privacy.

We operate our website: (‘Site’). This policy (together with our Booking Terms and any other documents referred to on it) sets out the basis on which any personal information we collect from you, or that you provide to us including through you use of our Site will be processed by us. We are the data controller for the purposes of the Data Protection Act 1998 (the ‘Act’).

What information do we collect about you?

To do any of the following things, you will need to provide us with personal information:

    Register as a Rider and make a booking for one of our classes or events;

    Pay for classes passes or events;

    Sign up to receive emails;

    Take up offers or enter prize draws or competitions;

    Take part in a survey (in this instance your details will be passed to a third party for research purposes); or

    Contact us.

The information you may be asked to provide may include your name, email address, telephone number, credit or debit card number, the card's expiry date and your billing address. You must also complete a medical pre-exercise questionnaire. This must be updated each year.

When you use our Site, we or our third party providers may collect, process and store the following type of information:

    Information about your computer and your visits to this website such as your IP address, geographical location, browser type, referral source, length of visit and number of pages viewed to administer our Site and improve our Site;

    Information relating to the transactions you carry out via our Site, including information relating to any purchases you make. We will use information to provide classes and events and to communicate with you when necessary. We do not hold your credit or debit card details on our Site. They are passed securely to our e-payment processors for authorisation;

    Information that you provide to us for the purpose of registering with us and allowing us to send you email notifications and/or promotional information (for more information see below under 'Keeping in Touch and Opting Out');

    Information that you provide to us for the purpose of signing up for our email newsletters; and

    Information that you provide when you contact us by phone, e-mail or otherwise.

How will we use the information about you?

We use the information we hold about you in the following ways:

  •     To book you into our classes or events;
  •     To answer any questions you may raise or respond to any comments you may send to us;
  •     To notify you about changes to our service or the functionality of our Site;
  •     To ensure that you are complying with our terms and conditions and to comply with our statutory and regulatory obligations;
  •     To help us improve the structure, layout and usability of our Site through monitoring your usage;
  •     To administer our Site; and
  •     To keep you informed about us, our latest offers where you have consented to be contacted for such purposes (for more information see below under 'Keeping in touch with you' for more information).

We do not disclose information about identifiable individuals to any advertisers on our Site, but if we allow advertising on our Site we may provide advertisers with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day).

Keeping in touch and opting out

We may send you updates with news and information about us, new features, offers, services, and products from time to time. If you do not want us to process your personal data for marketing purposes then please tick the opt-out box provided when you register to use our Site. You can also opt-out of receiving marketing communications the following ways:

    You can opt-out by contacting us at; and

    All e-mails communications will include information about how you can opt-out of receiving marketing communications.

Disclosure of your information

We will share your details with our third party instructors. This will only include the information they need to deliver our classes. We may also share information about you with third parties that we engage to help us in certain areas, including payment processing, name and address verification, research and email distribution. We provide these third parties with only the information they need to perform their services and work closely with them to ensure that your privacy is respected and protected.

Keeping your information up to date

We want to make sure that your personal information is accurate and up to date. If, for any reason, you are concerned that that personal information held by us is not correct, please visit our Site and log in to view and change your personal information where you have registered with us. If you have not registered with us or if you prefer, you can ask us to correct or remove information that you think is inaccurate at any time by e-mailing us. You are entitled to ask for a copy of your information (for which we may charge a small fee) and to correct any inaccuracies. This data protection notice may change and therefore you should review it regularly. We will of course notify you of any changes where we are required to do so. If you have questions about your personal data or our privacy policy, please contact us.


For further information about cookies visit:

Please note that most browsers are set to accept cookies. You can set your browser not to accept cookies and the website we have referred to above will give you instructions on how to do so. However, in a few cases some of the features on our Site may not function as a result.

Where we store your personal data

The personal data that we collect from you may be transferred to, and stored at, a location outside the European Economic Area ('EEA'). It may also be processed by staff located outside the EEA who work for us or for one of our suppliers (for example, staff who are involved in supplying products that you order from us, processing your payment details or providing support services for our Site). By submitting your personal data to us through our Site, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information you provide to us is stored on our secure servers and we will take all reasonable care to make our Site safe and secure. All debit and credit card transactions will be processed using Stripe, a secure online payment gateway. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Site, you are responsible for keeping the password confidential.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk. Once we have received your information, we will use procedures and security features to try to prevent unauthorised access.

©2018 Pedalhouse